Communication for Development

Workshop dates: 1 - 20 February 2021 The fully-online, practical, and customized course addressed UNDP Arab States’ specific needs by including research into their past communication efforts, with the objective of helping the team plan for the future. OBJECTIVES Improve strategic communication; Introduce resources, tools, and techniques to support better storytelling and creative writing; Boost UNDP Arab States’ social media content and overall presence. CONTENT Pre-training research and analysis; Strategic insight session with core team; Interactive workshop with all staff; Follow-up coaching. ACHIEVEMENT Environmental scanning and benchmarking; Awareness of the pillars of digital communication (branding, video, imagery, social, mobile, and web); Ability to identify goals, targets and how to achieve them through different means of communication; Ability to find stories within projects and bring them to life through words, numbers, and media; Ability to adapt communication campaign for different social media channels.