Advocacy and Communication for Social Protection

This course aimed to equip social protection professionals with the knowledge and skills to better plan their advocacy and communication work in order to persuasively convey their vision and catalyse lasting change in social protection.

OBJECTIVES

The training objectives of the course were to:

• Understand what advocacy is, what it isn’t and how it relates to communication.

• Appreciate how advocacy happens at many different levels and how it can help us advance the social protection agenda at the local, national and international level.

• Conduct a policy analysis, research and diagnostics, understanding why these are essential to policy reform.

• Undertake a contextualised problem analysis to help participants identify priority issues.

• Craft a convincing narrative to convey participants’ vision for change and galvanise others to take action.

• Select the best approach for participants’ advocacy initiative.

• Map stakeholders and profile them in order to understand what they care most about in order to convey participants’ messages to them.

• Plan advocacy and communication initiatives and develop effective strategies.

• Convey messages in an engaging way to different audiences, including the media and policy-makers.

• Monitor and evaluate advocacy and communications efforts in order to understand whether they made a difference.

CONTENT

Live Session 1.b | De-mystifying Advocacy

Live Session 2.a | The politics of social protection

Live Session 2.b | Evidence-based advocacy

Live Session 3.a | Knowing what needs to change

Live Session 3.b | Exploring different approaches to change

Live Session 4.a | Getting to know your audiences

Live Session 4.b | Driving change together

Live Session 5.a | Developing effective messages

Live Session 5.b | Working with the media

Live Session 6.a | Knowing whether you have made a difference

NUMBER OF HOURS: The Advocacy and communication for social protection consisted of 60 hours of learning.