Albert Rukeisa
EBMOs must represent the collective interests of enterprises to improve the business environment and provide high quality services to their members.
The development of an effective membership strategy that conceptualises, plans and directs the EBMO's actions to attract, retain and expand membership is essential for the success of an EBMO.
This online training aimed to develop and strengthen the capacity of EBMO staff in membership strategy design and how to anticipate members' needs to ensure their satisfaction.
OBJECTIVES
Identify effective membership actions to enhance EBMOs representation through targeted recruitment and retention efforts.
Maximise membership revenue through fair and sustainable pricing models.
Anticipate and respond to members’ evolving needs, ensuring high satisfaction and engagement.
Develop the skeleton of a membership plan
CONTENT
The course was divided into 4 modules, each of which included a live webinar:
Module 1: Fundamental Concepts: Membership Categories, Membership Fees, Value of Membership.
Module 2: Recruiting new members.
Module 3: Retention of new members.
Module 4: Developing a successful membership strategy.
NUMBER OF HOURS: 20
Skills / Knowledge
- Membership
- Innovation
- Strategy
Issued on
Expires on
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