Masterclass on Campaigning and Advocacy

This self-paced masterclass was designed to equip young trade union leaders with the knowledge and tools necessary for impactful campaigning and advocacy. Delivered entirely online via the ITCILO eCampus, the course featured expert-led video lessons that guided participants through strategies to engage young workers, leverage digital platforms, and advance social justice across the labour movement.

OBJECTIVES

The course aimed to build the advocacy and communication competencies of young trade union leaders. By successfully completing this masterclass, participants have gained the ability to:

• Understand the significance of youth involvement in trade unions.

• Identify effective communication and advocacy strategies.

• Utilize digital tools and storytelling for impactful campaigns.

• Recognize the role of education in strengthening trade union communication.

CONTENT

The training consisted of eight video lessons covering key topics such as:

• The role of young workers in trade unions.

• Youth inclusivity in social dialogue.

• Global campaigning strategies.

• Leveraging social media for advocacy.

• The power of storytelling in campaigns.

• Data analytics and AI in trade union strategies.

• Communication plans for decent work and social justice.

• Enhancing communication through education.

NUMBER OF HOURS: 3