PROFILING, CLIENT SEGMENTATION AND TARGETING

This course was designed to provide participants with a comprehensive understanding of how Public Employment Services can carry out effective profiling, client segmentation and targeting.

OBJECTIVES

Upon completion of this course, participants are able to:

• Become familiar with the various profiling approaches currently being used in European Union (EU) countries.

• Identify the features of statistical profiling systems which have proven effective in supporting individuals who are most disadvantaged in the labour market.

• Understand how statistical profiling is used in EU Public Employment services (PES) to segment clients for assistance.

CONTENT

• Profiling individual disadvantage in the labour market.

• Statistical profiling.

NUMBER OF HOURS: 3