Strategic Storytelling Training for FAO and Government Communication Professionals in Eastern Africa

This intensive workshop equips participants with advanced skills in storytelling, content creation, and strategic communication. Through hands-on activities, field reporting, and multimedia exercises, participants learn to craft impactful narratives tailored for diverse audiences and platforms, enhancing visibility and engagement in the agricultural and development sectors.

OBJECTIVES

• Enhance storytelling skills to communicate impactful messages effectively.

• Develop content creation techniques for diverse platforms, including text, video, and social media.

• Strengthen field reporting abilities to capture compelling narratives and visuals.

• Build capacity for strategic messaging to engage stakeholders and audiences.

• Foster collaboration and innovation in crafting communication outputs.

CONTENT

• Introduction to Strategic Storytelling: Principles of impactful narratives.

• Field Reporting Skills: Techniques for interviews, photography, and videography.

• Content Creation and Packaging: Tailoring messages for text, social media, and multimedia platforms.

• The Power of Storytelling: Keynote presentations and best practices.

• Digital Media Tools: Practical exercises in using tools for content production.

• Group Work and Collaboration: Developing stories, posts, and audiovisual outputs.

• Evaluation and Feedback: Expert tips, peer reviews, and refining communication outputs.

• Cultural Contexts in Communication: Adapting messages to diverse audiences.

NUMBER OF HOURS: 24