Media and Social Media Training for WIPO

This 3-day workshop equips participants with essential communication skills to craft impactful, audience-centered narratives. Designed for WIPO staff, the course covers storytelling techniques, strategic social media engagement, and managing communication challenges.

OBJECTIVES

• Develop clear and compelling messages tailored to diverse audiences.

• Build skills for effective social media and digital content creation.

• Respond to communication challenges with confidence and adaptability.

• Deliver polished and impactful presentations.

CONTENT

• Storytelling fundamentals for effective communication.

• Strategic messaging for social media and audience engagement.

• Scenario-based exercises for managing unexpected challenges.

• Techniques for delivering confident and inspiring presentations.

NUMBER OF HOURS: 22