Communication for Development

Designed for individuals passionate about driving real change, this course offers a practical and immersive learning experience. Over 3 days, participants will delve into the strategic aspects of communication in the development sector, testing out the tools and skills needed to make a lasting impact.

OBJECTIVES

Strategic communication planning: Learn how to design and implement communication strategies that align with your organization’s goals and objectives.

Storytelling and content creation: Develop the skills to craft compelling, human-centred narratives that engage and resonate with your audience.

Channels and promotion: Explore best practices for leveraging various communication channels, both online and offline, to maximize the reach and impact of your messages.

CONTENT

Day 1: Strategic Communication and Planning

Focus: Introduction to communication strategies.

Key Activities:

Welcome and introduction.

Group work activities, such as a treasure hunt, aimed at fostering team collaboration.

Interactive sessions on online vs. offline communication and stakeholder engagement.

Keynote on building social media engagement, featuring insights from WHO's social media lead.

Day 2: Storytelling and Content Creation

Focus: The art of storytelling for effective communication.

Key Activities:

Discussions on communication strategies and the power of storytelling in C4D.

Crash courses on social media or podcasting basics.

Group work centered on defining purpose, objectives, and storytelling techniques.

Hands-on sessions in either Canva design or video storytelling.

Day 3: Channels and Promotion

Focus: Exploring communication channels and promotional strategies.

Key Activities:

Sessions on developing communication channels.

Group presentations and final reflections on the course's learnings.

NUMBER OF HOURS: 22