Managing product diversification, Nigeria

This training programme helps financial service providers to diversify their product portfolio through serving MSMEs, in a strategic and cost-effective manner. It is relevant to institutions that are looking for ways to serve these groups more effectively, as well as institutions that have not yet diversified and are seeking guidance on where and how to start. The Managing product diversification course offers guidance, tools, and case studies that empower your organization to shift the dial towards a better institution with a diverse portfolio of products tailored to the needs of MSMEs OBJECTIVES Be exposed to accumulated experiences, global, regional and local, in serving MSMEs in various contexts • Explore options for improving FSP’s outreach through product diversification, especially to the MSMEs • Recognize opportunities and risks that product diversification presents • Possess tools and strategies for managing product diversification successfully CONTENT - Setting the context - Delivering value - New market development - Understanding market segments - Choosing a target market - Financial services in a post-crisis market - Non-financial services - Serving micro-entrepreneurs - Serving SMEs - Serving rural areas - Delivery strategy: Managing risk - Delivery strategy: Partnerships - Managing product portfolio NUMBER OF HOURS: 40