10TH EDITION OF THE MASTER TRAINING IN MANAGEMENT OF EMPLOYERS' & BUSINESS MEMBER ORGANIZATIONS (EBMOs)

OBJECTIVES The objective of the course is to provide conceptual and practical tools on how to: • Identify strengths and weaknesses of my Business Organization’s governance system • Draft strategies to increase membership and retain members • Design and implement new or improve existing services • Design and launch an effective advocacy & lobbying campaign, including some communication tips • Assess and manage Risks and prepare for a crisis. • Promote Business Sustainability (ESG)-Triple Bottom Line (Profit-People-Planet) CONTENT The course is structured in 6 modules, each of which includes practical material and a live webinar: • WEEK 1: What are EBMOs? Why is Good Governance important? • WEEK 2: Membership Development & Management • WEEK 3: Delivery of Relevant & Quality Services • WEEK 4: Strategic Advocacy & Effective Influencing • WEEK 5: Fundamentals of Crisis & Reputation Management • WEEK 6: Promoting Business Sustainability NUMBER OF HOURS: 60 hours – 10 learning hours per week